Why Design Thinking Center Amsterdam

We believe in the innovative power of co-creation and design. And we believe that the way a designer or another creative mind approaches a challenge can be a method for finding new solutions. We believe, if you can solve a problem or deliver an added value for a certain person there will always be a business model behind it. We believe that a creative space build for co-creation with the mindset of Design Thinking will have an impact on generating and nurturing new innovative and relevant solutions, products and services.


Benefits of Design Thinking
Get to the root cause of the problem
Get to the heart of the matter. Instead of relying upon assumptions, explore all underlying questions, evaluate and amend your insights.
View the problem from different perspective
Change your perspective and approach. Instead of emphasizing what you want to produce, focus on what you want to achieve – both from different angles and by stepping out of the box.
Focus on the end user

Put end users at the centre of your process. It’s all about their latent needs and desires, after all.

This is the best way to increase user satisfaction and create useful products that people really want.

Leverage collective expertise
Break out of the confines of your own field and leverage collective wisdom by engaging a range of talented people. Experience and expertise grow exponentially in multidisciplinary teams.
Encourage innovation and creative problem solving
Brainstorming and formulating new ideas can help to grow knowledge. Compete not only with your competition, but also with yourself. Taking a different approach will encourage creative innovations.
Ensure an outcome that meets objectives and conditions
Design thinking involves prototyping and tests, tests, tests. An iterative process will provide you with the feedback needed to ensure an outcome that meets all goals and client requirements.
Increase solution adoption and customer loyalty
A clear focus on real user needs lowers the barrier to using the new solution, resulting in greater loyalty and better recommendations. The product or service - and ultimately the brand experience - will enjoy higher ratings
Gain productivity and efficiency
Focusing on the user experience reduces process complexity and simplifies the associated solutions and procedures. Smart design saves money and time, and maximizes output and outcome.
Strengthen relationships
Close collaboration between all stakeholders drives demand and manages expectations. The result is improved perception of the expected value and innovation potential.
Continually expand your knowledge
Feedback and evaluations are the key to learning, even after the Design Thinking process and implementation stage. Measuring your results enables you to improve your understanding of your target audience and gives you insight into how to adjust and fine-tune your activities.