Design thinking and Ideation


What happens when you combine two of the most influential and creative approaches of the 21st century to business and innovation? Welcome to a tactile approach to Design Thinking. A unique 2-day interactive training, combining and sharing the basics of Design Thinking & Modelshop – creating a truly hands-on and tactile approach to Design Thinking.

Learning objective

The training will focus on three key areas: – understanding a ‘right-brain’ approach to business – the essentials of the combined methodologies – the tools that are used

Best suited to

You! If you are looking for a deeper approach to Design Thinking and Modelshop

Way of learning

We take a practical “Learning By Doing Approach,” helping you get to grips through experience, using your hands and working on live scenarios and business challenges. The training will follow the design thinking steps combined with Modelshop approach: What is the Design Challenge, Stakeholder Mapping, Value Network Mapping, Personas, Customer Journey, Ideation, Service Scenario and Rapid Prototyping.

Level of expertise

Novice/ Advanced beginner

Key takeaways

  • Understand how to use Modelshop as a tool to visualise the Design Thinking process
  • Hands on experience on the Design Thinking process
  • Insight in the power of Modelshop to use images rather than words.


English or Dutch



Sign Up Here!

You are almost signed-up for our Play with one million ideas on April 18 & 19, we just need the following information:



18th and 19th of April


Design Thinking Center Amsterdam


Dutch or English


Dirk Jan Plender (Change and Design Thinking Consultant bij Design Thinking Center)

Number of participants



Early Bird Ticket Price € 1.495,= until 3rd of march 2019 - Regular Ticket Price € 1.595,