Design Thinking Fundamentals Training [EN]


On a daily basis, customers are being confronted with a large amount of possibilities and choices of which almost nothing seems to be impossible. As a result, when customers are searching for a product or service, they expect products that fit their personal needs perfectly. These expectations require a new way of designing products and services.

The Training

This hands-on 2-day training will let you experience the basics of Service Design Thinking, including: methodology, principles, tools and mindset. You will learn what steps you can take to gain a better understanding of your customers through the practise of Service Design Thinking.

The first day will focus on ‘the challenge space’ and reframing a problem into a design challenge, understanding the customer; the actions he or she takes in the customer journey and the areas of opportunity that come out of it.

The second day will focus on the ‘solution space’. We will start with examples of projects and Service Design Thinking cases before we dive into ideation, service scenario and rapid prototyping. At the end of the day we will pitch our solutions ‘to the customer’.

The Tools

  • Reframing of the Design Challenge
  • Stakeholder Mapping
  • Value Network Mapping
  • Quick Profiles/Personas
  • Customer Journey Mapping
  • Ideation
  • Service Scenario
  • Rapid Prototyping
  • Pitch your Idea

For more information and to enroll for this training email to

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You are almost signed-up for our Design Thinking Fundamentals training on 11-12 September 2018, we just need the following information:



11-12 September


Design Thinking Center Amsterdam




Christof Zürn and Dirk Jan Plender

Number of particitpants



Early Bird price € 1.395,= until 1 April 2018, Standard price € 1.495,= (incl. lunch, snacks and drinks)