Design Thinking & Play
Service Design Thinking is an approach to problem-solving that allows individuals to rapidly identify challenges and then go big on ideas before picking one or two to ideate, test and evaluate.
- Holistic view – seeing the big picture in relation to details
- Empathy – human-centered focus on real needs
- Co-creation – iterative approach with stakeholders involved
At the intersection are ideas that last, ideas that are surprising, ideas that work. Before moving into the solution space of the Design Thinking process we heavily rely on words: spoken or written. But words have two inherent limitations.
- Firstly most of us filter what we say, only articulating things that will make us sound smart, intelligent and well educated.
- Secondly, the part of most necessary for Design Thinking to work, the Limbic System where passion, music, creativity, and love sit – does not have any language capabilities. In other words, it’s almost impossible to articulate conceptual ideas, love, music and feelings.
One of the challenges in Design Thinking is to visualize all the words people use and make them meaningful for everyone involved. In Service Design Thinking we use a set of tools, canvases, visual techniques and a lot of different materials to play with possible solutions and tinker with a prototype. One of the materials we use in prototyping is Lego.
But there is more to Lego than just playing. Lego Serious Play, the methodology created by LEGO over ten years ago, is an approach that allows teams to find creative solutions to open-ended challenges. The real strength of Lego Serious Play is that we don’t use words, we use ‘art’ and creativity to express something – in this case Lego. It allows for more complex and creative concepts and ideas to be modeled.
Building models with Lego Serious Play
Together with Ben Wickham we thought about how we could combine the strength of Design Thinking and Lego (Serious) Play to design ‘a tactile and playful approach to Service Design Thinking’.
We are going to crash these two concepts together: taking Design Thinking as the roadmap and Lego (Serious) Play as the way we execute. A result is a tactile approach to Design Thinking, for those groups and challenges that require a more intensive and deeper approach.
A new workshop will be held on the 3rd and 4th of October, have a look here!