DESIGN THINKING CENTER
A unique place to think, do, learn, co-create and design smart solutions
The Design Thinking Center is a unique combination of an innovation lab and experience center that is designed for innovation, change, and flexibility. Nearly all the walls can be moved and openend to create new rooms and reveal new possibilities of co-creation in small or bigger groups. The highly experienced trainers and facilitators will lead you through the design thinking process with clear steps, using smart and creative tools. In addition to low fidelity material like post-its, Legos, and brown paper and scissors, we can also do rapid digital prototyping on four big touch screens with advanced software.
Still, it involves more than just following a procedure. Above all it’s a mindset that involves leaving your ‘comfort zone’ and entering your ‘learning zone’ with the customer in mind. It’s a way of thinking and doing that we can help with in order to develop your goals in a secure, playful, and inspiring environment. If you want, we’ll guide you along the way in our Design Thinking Center and, afterwards, in your business.
Benefits of Design Thinking
We believe in the innovative power of co-creation and design. This includes the belief that having a designer or another creative mind approach a challenge can be a method for finding new solutions. If you can solve a problem or deliver an added value for one party, there will always be a business model behind it. We stand by the approach of using a creative space and Design Thinking mindset to co-create, resulting in the generation and nurture of new, innovative, and relevant solutions, products, and services.
Get to the root cause of the problem. Get to the heart of the matter. Instead of relying on assumptions, explore all underlying questions, while evaluating and amending your insights.
View the problem from different perspective. Change your perspective and approach. Instead of emphasizing what you want to produce, focus on what you want to achieve – both from different angles and by stepping out of the box.
Focus on the end user. Put end users at the centre of your process. It’s all about their latent needs and desires after all. This is the best way to increase user satisfaction and create useful products that people really want.
Leverage collective expertise. Break out of the confines of your own field and leverage collective wisdom by engaging a range of talented people. Experience and expertise grow exponentially in multidisciplinary teams.
Encourage innovation and creative problem solving. Brainstorming and formulating new ideas can help to further knowledge. Compete not only with your competition, but also with yourself. Taking a different approach will encourage creative innovations.
Increase solution adoption and customer loyalty. A clear focus on real user needs lowers the barrier to using the new solution, resulting in greater loyalty and better recommendations. The product or service, and ultimately the brand experience, will enjoy higher ratings.
Gain productivity and efficiency. Focusing on the user experience reduces process complexity and simplifies the associated solutions and procedures. Smart design saves money and time, while maximizing output and outcome.
Strengthen relationships. Close collaboration between all stakeholders drives demand and manages expectations. The result is improved perception of the expected value and innovation potential.
Continually expand your knowledge. Feedback and evaluations are the key to learning, even after the Design Thinking process and implementation stage. Measuring your results enables you to improve your understanding of your target audience and gives you insight into how to adjust and fine-tune your activities.