Design Thinking Center Amsterdam

A unique place to think, do, learn, co-create and design smart solutions


The Design Thinking Center is a unique combination of an innovation lab and experience center. It is designed for innovation, change, and flexibility. Nearly all the walls can be moved and openend to create new rooms and reveal new possibilities of co-creation in small or bigger groups. The highly experienced trainers and facilitators will lead you through the design thinking process with clear steps, using smart and creative tools. In addition to low fidelity material like post-its, Legos, and brown paper and scissors, we can also do rapid digital prototyping on four big touch screens with advanced software. 

Still, it involves more than just following a procedure. Above all it’s a mindset that invloves leaving your 'comfort zone' and entering your 'learning zone' with the customer in mind. It's a way of thinking and doing that we can help with in order to develop your goals in a secure, playful, and inspiring environment. If you want, we’ll guide you along the way in our Design Thinking Center and, afterwards, in your business.



The three essential tools in Service Design Thinking

February 7th by Christof Zürn

There are many tools, canvases and templates out there to support your workshops and decision making sessions. However, in user-centered design there are three essential tools: Stakeholder Mapping, Persona and Customer Journey Mapping. 


Come work with us

We're looking for three interns to help strengthen our team!